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4little1s.com and the IT & BS Strategy

The purpose of this document is to share our high level IT strategy via this discussion template document. The aim of the document is to bring structure to the business over the next few years.

The IT strategy over the coming years should focus on:

- Strategic relationships
- Removing IT Operational Risk
- Innovation, Economies of scale & Overhead reduction
- Leverage Technology to support business objectives and deliver P&L contribution

Following the period of sustained and significant investment, IT must continue to develop the infrastructure and delivery Services throughout the business.

Strategic Relationships

- Develop existing 3rd party strategic relationships to foster a joint venture / partner mentality
- Steer / input into future developments or product enhancements for existing systems in the direction that will ultimately benefit the business
- Adopt a more centralised management and coordinational’ approach to external suppliers while maintaining business strategy and direction.

Removing IT Operational risk

As the business scales up for growth it is important the IT infrastructure is able to adapt and cope with the growth. The current head office IT environment contains a wide variety of IT systems such as :

- Marketing
- HR
- Operations systems
- Accounts
- Payroll
- IT
- File and database storage systems
- Email
- Management information
- Office tools

This is spread over roughly 10 servers. Each requiring monitoring, backup activities, user administration and operational checks by onsite resource. We should investigate the option of moving towards a hosted model that these devices be moved to a remote data centre and managed 24x7 by technical specialist. These organizations typically offer:

Environment management (A/C, Fires, UPS power control, generators)
Onsite 24x7 staff
Full range of spares
One hour hardware fix
Scalability

All contributing to the reduction of risk in what has become a critical IT operating environment. Allowing technical specialist to manage this frees up existing IT staff to focus on business projects that provide real business benefit.

Removing the head office computer room and also the development environment would have a practical effect of releasing additional office space.

Innovation, Economies of scale & Overhead reduction

Encourage third parties to make us aware of new technologies and developments

Investigate new disruptive technology developments that could produce business advantage either through cost savings, improved customer service, improved management information or competitive advantage. Specific examples of future disruptive technology


Cloud computing - Delivering Head office business applications by not having to invest in expensive hardware systems at our business locations. An end to the upgrade or lease cycle where new hardware or software needs to be bought or leased every few years. With this commoditization of IT, the burden of paying for upgrades falls onto the service provider and not the business. In effect we could just roll out PCs with an operating system on them.
Virtualization (consolidation opportunities)
Social Media / Mobile technology
Handheld data capture / Epos
Kiosk technology

Economies of scale, centralization of servers via a hosted service and improved customer service should be investigated through

Hosting of servers in a data centre

Internal Business development

Engage with the business earlier with new business initiatives to ensure a full, sustainable and robust solution

Assist Marketing drive to increase sales with technology tools such as Social media and mobile devices

Sales Channel efficiency

Continue to develop and enhance a robust and resilient environment to the web platform and take advantage of any conversion increases

Continue to develop and enhance a robust and resilient environment for the Call Centre

Continue to develop and enhance provide a robust and resilient environment for site

Leverage Technology to support business objectives and deliver P&L contribution

Use of existing systems & Services

Drive operational benefit of the existing systems by improved internal training through the creation of USER GROUPS. Non technical, in order to drive developments internally and could potentially have a budget in order to decide what to spend on the development of the system.

Develop an internal Service mentality with the provision of published Service Levels and key KPI data out to the business

Build strong internal and business unit relationships to truly understand the business requirement and Operational requirement

System Integration

Aim towards a seamless integration of key systems, development of management information systems (MI) available between IT systems such as Web & CRM to provide accurate and timely integration.

Digital partner

Look to build on the digital strategy via the introduction of a new digital agency that will broker between all parties. Enhance the web offering to drive more sales through and make more preferable than the Call Centre channel.



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4little1s is a nursery furniture and baby bedding retailer


We also love to stock some things that are a little unique whether they are handmade or just great products that mums have recommended to us. (If you have any great ideas we'd be pleased to hear from you!) We offer great baby bedding, nursery furniture and baby gifts such as baby hampers and baby bouquets especially for newly arrived little ones.




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Our brands

Izziwotnot
Lollipop Lane
Philips Avent
Fisher-Price
Tommee Tippee
Hauck
Orange Tree Toys
Deglingos
Humphreys Corner
Bedebyes
The Gruffalo
A Little Bird Told Me
Forever Friends










Our products

Nursery furniture sets UK
Baby furniture UK
Cotbeds
Cots
Baby bedding
Nursery bedding sets
Pushchairs and buggies
Totseats
Baby slings and carriers
Baby Monitors
New baby hampers
Baby bouquets
Cot bedding
Swaddling blankets/pods
Moses baskets
New baby gifts
Unique baby gifts
Wooden toys
Pop up travel cots
Childrens bedding
Rocking horses for toddlers
Baby rockers
Cotbed bedding sets
Waterproof All in Ones
Glider chairs Nappy cakes UK

Our furniture ranges

Izziwotnot Humphreys Bedtime
Lollipop Lane Chelsea
Lollipop Lane Lakeside
Izziwotnot Bailey sleigh bed
Izziwotnot Vanilla
Izziwotnot Hemingway
Izziwotnot Tranquility
Izziwotnot Tranquility chestnut
Izziwotnot Latitude nursery furniture














Our baby bedding sets

Zippy Zebra
Humphreys Bedtime
Humphreys Little Red Car
Humphreys Lottie Fairy Princess
Rosie Posy
Forever Friends Beautiful
Forever Friends Little Star
Fish and Chips
Lollipop Lane Herbs Garden
Izziwotnot Time to Play
Lollipop Lane Upsy Daisy
Lollipop Lane Beep Beep Brum
Lollipop Lane Sweet Dreams
Vincent Bear
Contemporary baby bedding
Designer nursery bedding
















Our childrens bedding sets

Izziwotnot Gruffalo